“Using BeeLine meant that I could keep my eyes on the road and avoid nasty collisions. I also loved the glanceable nature of the display. A quick look down and I knew immediately if I was headed in the wrong direction.

No looking at street names or wondering why the blue dot in Google Maps had stopped moving. Just a simple arrow and the distance left to travel.”

Engadget, January 2017

“This new handlebar device beats turn-by-turn directions hands down

Beeline is always just a glance away from giving you all the info you need, and you can take whatever small roads you spy when on the move. Even if you’re really in a rush, the results are rarely much slower than the direct route.”

Coach, December 2016

“Forget Google maps, this is so much better.

If you’ve ever gone through the painful process of using your smartphone to navigate while cycling, either holding it precariously or stopping to look at it every few minutes, this is the answer.

After spending an hour with BeeLine I just can’t imagine using my iPhone to navigate while cycling ever again.”

The Memo, January 2017

“With a tough weatherproof casing, a battery life of up to four weeks on one charge and three colour options to choose from, this handy new invention offers cyclists a revived sense of adventure and the opportunity to discover something new every day, even on the most familiar journeys.”

The Week, December 2016

“I tried it on my commute from Kensington to Finsbury Park, in the driving rain (luckily, it is water-resistant). It made me a more confident cyclist. There was no more worrying whether I was on the right track. If I wanted to know, I just glanced at my handlebars and followed the arrow — far easier than fumbling around, opening pockets and taking off gloves to fire up a map app. This meant I shaved 10 minutes off my standard commute time because there was less dithering.”

The Evening Standard, January 2017

“By simply pointing at your final destination, the Beeline imparts a sense of freedom. It feels lively enough so that you won’t be heading in the wrong direction for long.

There wasn’t that sense of dread you sometimes feel when navigating using a GPS bike computer. A side benefit of only showing the direction is that it forces you to re-engage with your surroundings, and gives you a stronger sense of place.”

The Guardian, November 2015

“Minimalism like this allows for human intelligence to play a role again. Using Google Maps is really brilliant, but when you’re a cyclist you can see things the maps don’t know about.

You might see there’s a massive traffic jam ahead, take a chance, and just take a left hand turn. The underpinning idea to BeeLine is less information, more freedom”

Wired, October 2015

“Beeline has worked with London design studio MAP…to create a minimal compass that pairs with a smartphone app to point cyclists through the city.

Many of us can relate to journeys when we start cycling, only to stop a few minutes later to check the map on our phone.”

Dezeen, November 2015