Beeline is here to make journeys better. We design and build simple, smart products that make getting around a pleasure. We believe you shouldn’t have to rely on technology to tell you how to get from A to B.
With a nudge in the right direction, we humans are pretty good at finding our own way. And, after all, it’s much more fun to pick your own path. This idea is what drove Mark and Tom to start Beeline.
We’ve started with a navigation tool for bicycles which is focussed on helping you experience the world around you more. We like to think it’s an exploration aid as much as it is a navigation aid! As we continue to build Beeline, we can’t wait to see what the future holds. We hope you’ll come along for the ride.
The whole story
Meet Tom and Mark.
They’re the passionate cyclists and the brains behind Beeline.
They’ve been buddies since 2011 when they met working together in suits. Four years later, having gone separate ways for a while, they met up for lunch. Both cycled to meet the other but got lost on the way, stopping multiple times to check their phones. They joked that with a compass on their bikes things would have been much easier. After thinking it over, they thought they could get much smarter than that.
Mark and Tom started making the hardware themselves after watching a lot of YouTube videos. When the time came to move on from a working prototype, they engaged the help of renowned design studio Map Project Office in London. After this, the speed of development picked up and soon Beeline was launched on Kickstarter. After meeting their goal in two days, Mark and Tom were confident they were on to something.
After that came the design process, manufacture and BETA testing. Along the way, many people offered generous support and advice. Some were even crazy enough to give Mark and Tom money for something that didn’t yet exist. Those people truly helped bring Beeline to life.