Our Mission - Beeline

Our mission

We’re building a world where getting on two wheels is easy and knowing where you’re going is even easier.

Our mission is simple: to make every ride safer, more enjoyable, and more connected to the world around you, wherever you’re going.

Beeline exists to empower cyclists and motorcyclists with navigation tools that are intuitive, beautifully designed, and built to last. Whether it’s your daily commute or a weekend ride into open countryside, we help you stay focused on the ride, not the tech.

From twisty lanes to city streets, Beeline makes space for riders to stay present, explore freely, and enjoy the journey.

Our story

Beeline began in 2015 when lifelong friends Tom and Mark got lost on their bikes in London. That one frustrating moment led to a simple idea: what if GPS was designed for riders, not cars, not competition?

So they sketched out something new: a navigation system made for two wheels, built around clarity, simplicity, and control.

Fast forward a few years and Beeline has guided tens of thousands of riders across more than 60 million miles in over 100 countries. What started as a frustration is now a global movement of people riding more confidently, with fewer distractions and more awareness of the world around them.

Whether you’re weaving through traffic or heading for the hills, Beeline helps you ride on your terms.

Join our global riding community

We’ve got fans riding with Beeline in over 100 countries, from city commuters and off-road adventurers to creators, advocates, and everyday riders. They inspire others to get out, go further, and see the world from two wheels.

Now, we’re looking to grow that community even more.

Whether you’re helping people discover the joy of motorcycling, encouraging underrepresented groups in your local cycling scene, or sharing your own journey online, we’d love to hear from you.

Our ambassadors are creators, connectors, and changemakers. They champion smarter riding, safer streets, and more inclusive adventures. They’re the kind of people who don’t just ride, they show others what’s possible.

Sound like you?