Since our launch in 2015, we have believed that travelling on two wheels is better for people and for the planet. 

That’s why we design beautiful, durable navigation products to provide clear instructions along safe and enjoyable journeys. 

And we don’t believe that any of this should cost the Earth; literally or figuratively! We keep our prices reasonable and design our products to last… or to be repaired if the need arises.

Our values

  • Making rides safe & enjoyable

  • Building beautiful products that last

  • Doing right by people & planet

lay falt of a beeline velo 2 components


We believe that our responsibility to the environment has to be part of every product that we build and decision that we make. 

That’s why we ship in recyclable packaging, build products for repair, and contribute to plastic and carbon clean-up schemes.


There are so many brilliant people out there doing brilliant things every day to support others! 

We love that and are proud to be able to support charitable ventures in our communities in many different ways. 

From our Black Friday donations to monthly charity giveaways and our Blood Biker discounts, we want to get behind those who are making the world a better place.

Brand Ambassadors

We love all the people out there who are encouraging more people to travel on two wheels! You are our people.

Whether you are showing people just how fun a motorcycle ride can be, or encouraging under-represented groups in your area to start cycling, you are having a positive impact on our communities.

Become an ambassador

  • Work from anywhere

    We think flexibility improves work-life balance and productivity, so the Beeline team can choose where they work.

  • Monthly team ride

    Once a month we take time out to ride together on quieter roads.

  • Collaborate in person

    Being together drives meaningful outcomes. We encourage it via Wednesday office lunches, socials, quarterly planning and biannual retreats.

  • Half-day Fridays

    The team starts their weekend early for a well-deserved break.

  • Sustainability and value

    Our every decision considers the impact on our planet and the value we create for our customers.

  • Stay connected to our users

    Submit feedback to us and you can guarantee our whole team will see it. It steers what we do and keeps us grounded.

How it all started

Our story started in 2015 when our co-founders Tom and Mark got lost on their bicycles.

They spotted a gap in the market for a simple navigation product that gives people on two wheels (whether that is a bicycle or a motorcycle!) all the information they need for a safe and enjoyable ride; nothing more. 

Fast-forward a few years and Beeline is now a community that is tens of thousands of riders strong. We have ridden over 100 million kms over 2.5 million rides. Come join us!